**Asos Confirms ‘Unauthorised’ App Notification After Security Incident**
Online fashion giant Asos has confirmed that an “unauthorised customer notification” was sent to users of its mobile application on Tuesday, following a flurry of concerned reports from customers.
Users took to social media to query unexpected messages received via the Asos app, leading to speculation about a potential security breach. Asos subsequently acknowledged the incident, stating an investigation is now underway to determine the cause and full extent of the issue.
While details on the exact content of the “unauthorised” notifications were not immediately clear, their unsolicited nature prompted immediate alarm among the platform’s extensive customer base, raising questions about account security.
An Asos spokesperson confirmed the incident, stating, “We can confirm that an unauthorised customer notification was sent to app users on Tuesday. We are investigating the matter as a priority and are working to understand the root cause.”
The company has not yet provided further details on whether the incident involved a direct hack of its systems, compromised customer data, or was the result of a technical glitch. Customers are advised to remain vigilant regarding their account activity and to report any suspicious emails or communications. Security experts generally recommend users change passwords and enable two-factor authentication as a precautionary measure following any potential security concerns.
The incident highlights the ongoing challenges faced by large e-commerce platforms in safeguarding their systems against sophisticated cyber threats.
