**Apple to Pay Up To $95 to US iPhone Buyers in AI Advertising Settlement**
Apple Inc. has agreed to pay up to $95 to eligible US iPhone buyers as part of a settlement in a class-action lawsuit. The suit alleged that the tech giant’s advertising, particularly around its advanced “Apple Intelligence” features, misled consumers regarding their devices’ AI capabilities.
The class-action lawsuit, filed last year, specifically claimed that Apple’s marketing created a false impression among iPhone buyers. Plaintiffs argued that the advertising led them to believe their current or recently purchased iPhones possessed, or would imminently gain, sophisticated AI features that were either not yet available or required newer hardware than some consumers owned.
While specific eligibility criteria and the claims process are yet to be fully detailed, the settlement aims to compensate consumers who felt deceived by the marketing of these AI capabilities. This development underscores increasing scrutiny on how major tech companies advertise rapidly evolving and often complex technologies like artificial intelligence to the general public.
