Big tech bets on new mascots in bid to seem more cuddly
## Big Tech Embraces Cuddly Mascots in a Bid for User Affection **In a noticeable pivot from their often austere and minimalist branding, the titans of Silicon Valley – Apple, Microsoft, and Google – are increasingly putting anthropomorphic cartoon characters front and centre in their marketing and user interfaces. This strategic shift aims to inject […]
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Economy