Froyo’s made a comeback. But at £12 a tub will it last?
The resurgence of frozen yoghurt (froyo) in the UK, particularly with a £12 price tag per tub, presents a fascinating microeconomic case study that reflects broader trends in consumer behaviour, discretionary spending, and the competitive landscape of the food and beverage sector. While the return of froyo taps into a powerful vein of nostalgia from
Froyo’s made a comeback. But at £12 a tub will it last? Read More »
Economy