‘It’s a unique scenario’ – Inside Lidl’s first ever pub
**Lidl Pulls a Pint: Discount Supermarket Unveils ‘The Middle Ale’, Its First Ever Pub** **LONDON, UK** – Discount supermarket giant Lidl has raised eyebrows and glasses with the opening of “The Middle Ale,” its first-ever pub. Described as a “world first” for the brand, the venture marks an unprecedented move into the hospitality sector, blurring
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Economy