Why luxury carmakers are now building glitzy skyscrapers
This trend of luxury carmakers venturing into high-end real estate, particularly glitzy skyscrapers, is a fascinating and strategic move driven by several key factors: 1. **Brand Extension and Lifestyle Integration:** * **Beyond the Garage:** Luxury brands are no longer just about a single product; they’re about an entire lifestyle. For the ultra-rich, a Bugatti or […]
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